November 14th, 18:00 – 23:00
Doors open:
Artbox > centre for creation, Kruislaan 182
7,50 incl.administration costs
Date and time:

We LOVE great artworks, campaigns and ads that give us the WOW sensation. But.. HOW?! How did they do it? The untold stories. That’s what you will find out at the fourth edition of HowWow on November 14th.

We are so happy to share with you that Serial Cut™ will join us this edition to talk about their special 20th (!) anniversary book and film. Our second guest is visual artist Rogier van der Zwaag who will take us on his mind-bending optical illusions and installations journey. Last but definitely not least will be our friends from Zombie who will show us the story behind the beautiful film ‘The Bitter Bond’ that they created together with last year’s speaker BlinkInk and Engine.

Serial Cut™

Serial Cut™ is a Spanish design studio established in Madrid in 1999 by Sergio del Puerto. Their focus is on art direction for international advertising projects, creating impactful images through tactile sets or through CG.  Pop culture, luxury and surrealism are all present in their work. To celebrate two decades of creativity, they put together a book and film that will be shown!

Rogier van der Zwaag

Each of Rogier’s works is a new step in his search for synergy between sound and image, reality and imagination. As his experiments gather speed they take over his studio, his house and his life. Props pile up, hard drives are overloaded and showers become a distant memory. Yet all this is forgotten when he releases his creations, as time, shape and perspective are turned inside out to dance across our screens.


A fitting name for a studio specializing in character creation. And not just any characters. Zombie Studio’s CGI creations astound with their almost lifelike realism, while at the same time being comically grotesque and exaggerated. Working in CGI, all their work is characterized (no pun intended) by an amazing attention to detail.